The Daily Feed Issue #33: A surprising discovery about what people like

Welcome to Issue #33 of The Daily Feed. If this email was forwarded to you by a friend, you can subscribe on this page. You can read previous editions of The Daily Feed on our blog but note that posts to our blog are delayed 24 hours or more. 

Our Feedjit Rush launch yesterday was incredibly exciting. We've had everyone from major universities to gaming companies sign up and send a surge of visitors to their sites. We've also learned some surprising things about what kinds of ads generate high click-through rates. Rather than focus on PR today, I want to share one of the surprising things we learned.

We had a number of great ads appear today on Rush. Many of them were clearly written by experienced copyrighters. We saw a lot of variations in font size, font family, italics and so on. But early in the day someone posted an ad that generated a surprisingly high click-through rate. 

The ad used simple Arial size 14 text with a bold headline that simply said: "Life is Wonderful". 

The positive message in this ad reminds me of a story Robert Cialdini tells in the book Influence about a car salesman. Every month Joe Girard sends over 13,000 cards to previous customers with a simple message: "I like you". It may sound corny, but Joe Girard holds the Guinness world record for being the most successful car salesman in history. 

It goes to show that people still love a positive message.

Regards,

Mark Maunder.

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